Prospects judge us!
Not once;
Not twice . . .
Always!
They judge us more during troubling times!
Why? Several reasons!
For starters, some of them have more time on their hands and they are visiting their social networks more frequently.
Hopefully, they see things that underscore how you ideally want to be perceived.
Or they see the dopey sh*t I’ve been seeing lately, like;
Someone mentioning that “I’m bored, so I decided to create this cool avatar”
Another person posting (during the work day mind you) that they were able to get in 15,000 steps. They followed that post up with pictures of their kids playing at their computer and a “before and after” shot of a backyard project.
Note: This person ISN’T the victim of a layoff. They are still employed.
Others get political (and not just a little).
Don’t get me wrong . . .
I think it’s important to show our human side, but;
In many cases, it’s gotten silly!
Prospects have also become more judgmental because now, more than ever, they can’t afford to make a mistake, a wrong move, a bad decision!
To that end, you need to understand how people typically judge us;
How We Look
How We Act
What We Say
How We Say It
Where We Say It
With Whom We Say It
What Others Are Saying About Us
My suggestion would be to take some time to think about how you might be coming across in each of those areas, then;
Understand that whatever we say and do, repeatedly, over time, becomes linked to us.
So if I constantly see you posting politics but meanwhile, you’re an incredible management consultant;
Politics wins because that’s the way you’re continually showing up!
If you’re brilliant at showing companies to do more with less but you continually post avatars and tell me about how many steps you did today;
Your true talents are never demonstrated because they are masked by the repetition of your frequent actions.
If you are always pitching your prospect and never giving, being helpful, or adding value? You’ll be seen as insensitive right now.
Spewing messages of gloom and doom all the time? Do you think people will think you’re a bundle of positivity and gravitate towards you?
Always giving, NEVER selling? You’ll probably condition prospects to take and not associate you with someone to buy from, simply because;
They’ve never seen that side of you.
So give it some thought.
Think about how you absolutely ARE being judged right now;
Then make sure that EVERYTHING you say, do, etc, underscores how you’d like to be perceived by your prospect!
How To Prospect Differently During Covid-19
“What should my sales messaging look like during the Covid-19?”
I believe there are two extremes many of you have embraced, and I’m really NOT a fan of either one!
One extreme is to go all salesy and bombard your prospect with messaging. Definitely NOT the time for that!
The other is to sit it out and AVOID selling which is a fabulous way to go broke!
So how can we create a prospecting communication plan that’s respectful and helpful without being insensitive?
That’s what we discuss during our Prospecting During Uncertain Times download.
Here’s what you’ll gain access to;
Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.
Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.
A thought process that smart companies utilized during the last recession that changed their results dramatically.
A philosophy American Express pioneered that could work wonders for you right now!
How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.
Session II: Retooling Your Cold Calls.
3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.
3 voicemail scripts that are relevant to what your prospects are concerned with, right NOW. What? You’d like the templates? Done!
How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for the heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.
How to create “mental body armor” and avoid burnout!
Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.
Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.
10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!
A PDF With 10 Subject Lines
The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!
What you should do INSTEAD of putting endless hours into posting content.
10 LinkedIn templates that will help you stand out with your network.
Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!
The 5 components of your cadence that MUST be adjusted during Covid-19
3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.
A tactic that creates anticipation for your next call, email, etc.
When?
Download it instantly and go at your own pace!
What’s Included?
(4) 60-75 Minute Prerecorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
(10) Email Templates
Bonus PDF With 10 Attention-Getting Subject Lines
(10) LinkedIn Templates
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to gain access!
