30 Ways To Get A Buyer’s Attention

Posted December 4, 2017

Sometimes it feels like we’re invisible to our potential clients! We call. We leave messages that go unanswered. We send emails that that aren’t responded to and yet somehow we hope that eventually, they’ll grant us an appointment, and hear us out! Meanwhile . . . We have quotas. We have bills to pay and … continue reading »

My Best Cold Calling Tip

Posted March 24, 2016

Earlier today, I posted the following . . . Your “connections” are more valuable once you move them off your computer screen and into real time. Too many times we forget that while we keep them nestled away, on screen and if we’re being completely honest, usually without interaction. There’s a simple cure that I’ve … continue reading »

Are You A LinkedIn Dummy?

Posted March 14, 2016

Imagine, if you will, someone saying your words for you while you moved your mouth. You know, like a dummy. Now when I say “dummy” I don’t mean it in the context of being an idiot, I’m talking about a “dummy” as in a ventriloquist saying your words for you! Kind of a weird thing … continue reading »

Are You Addicted To Your Smartphone?

Posted January 8, 2015

  According to IDC Research, 80% of smartphone users check their device within 15 minutes of waking up each morning. I’m sure I many of you can relate to that. I know I can. I’m also wondering if I’m alone on my habit of checking my phone throughout the night? According to Kleiner Perkins Caufield & … continue reading »

We've Connected Now Spam Me Already!

Posted May 12, 2014

Said nobody on a social network ever!  And yet . . . I think too many people think that an acceptance of an invite is an open invitation to . . . Opt them in for your newsletter. Send them salesy emails. Hit them up immediately to do business. Be helpful . . . not … continue reading »

The Sad Reality Of The Virtual World

Posted May 7, 2014

If you belong to a social network or even several social networks you might have noticed that there’s a whole lotta broadcasting of well, stuff. If you’re like me, you might enjoy consuming some of the incredible things that others share . . . for the low, low price of free but . . . … continue reading »

Want More Appointments? Look To Your Network!

Posted April 18, 2014

Yesterday, I offered a free 17 page report on how you can generate more appointments. Needless to say my site experienced mucho downloads but then my psychic abilities kicked in! I have this feeling that some of you had intentions of downloading it and then another bright shiny object caught your attention. Some of you … continue reading »

A Really Simple Way To Generate More Phone Appointments

Posted April 16, 2014

It’s been a really long time since I gave anything substantial away on this site so I figured “What the heck. why not create a free 17 page report for everyone.” My average client generates 5-7 appointments using the step by step method I’ve detailed in this report. I personally average 10-15 and have grown … continue reading »

There's Nothing "Social" About This Type Of "Social Selling"!

Posted March 20, 2014

I see it time and time again. Somebody sends an invite. It’s accepted and then . . . It’s quickly mistaken as a green light to . . . Spam, launch into infomercials or perhaps some implied opt in for newsletters and such. Please hang your head if you’re doing this because it’s really wrong … continue reading »

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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