Blog

Here’s something you should know about the cold emails you’ve been sending, and; It’s THE quickest way to either capture a decision maker’s attention or; Trigger instant disregard and even reporting your email as spam, WITHOUT ever opening the email. Remember this; EVERY email you send has TWO subject lines. The first subject line is … continue reading »

The bulk of the advice on how to kick ass with LinkedIn sucks, and here’s why; It lacks something super important when it comes to networking; The actual networking! Don’t get me wrong, they all love to preach about; Optimizing your profile Creating a content strategy How to get unlimited content ideas How to format … continue reading »

THE first thing to correct when potential clients aren’t responding is actually two things that are joined at the hip (stay with me). Relevance and Speed To Relevance means how quickly you demonstrate that reading, listening, or viewing, your message is worth the time because you address things they care about. That’s why I like … continue reading »

“If you want to get better at sales, stop cold calling. It’s 2024, not 1985” Someone posted that on LinkedIn, but that isn’t an unpopular opinion. In fact; The majority of this person’s comments agreed with his statement, but one comment stood out; “I disagree, cold call because it is 2024. Break through the noise … continue reading »

I have 3 email templates that have been generating a ton of appointments for my coaching clients. These 3 email templates are part of 4 simple steps YOU can take to get similar results, and; You can download them for FREE by clicking HERE You get the first step (and the first free email template) … continue reading »

Would you like to know a potential client’s risk factors BEFORE you call and/or BEFORE you meet with them? Here’s something simple you can do with any company that’s traded publicly; Get a copy of their “10-k” by visiting a free site like seekingalpha.com and while you’re there, make sure you set up alerts so … continue reading »

Did you ever wish decision-makers weren’t so quick to give you the old blow-off?  Sadly, decision makers have been exposed to thousands of calls, voicemails, emails, and LinkedIn messaging, and guess what; It all pretty much sounds the same, so; Why bother to hear you out when they know what’s coming next? In your defense, … continue reading »

Isn’t it amazing how we can have 99 great things going on but an encounter with one idiot, becomes the focus? In this week’s episode of The Sales Playbook Podcast, we’re going to explore some sound advice from a multi-millionaire (270 million net worth). I’m also going to open up and tell you how I … continue reading »

Even though AI tools like ChatGPT can save sales professionals a ton of time; It still takes time to learn the prompts (commands) to get what you’re looking for, but; How cool would it be if this was already done for you and all you had to do was cut and paste? Also, how cool … continue reading »

Charlie Bell is an SDR who does something quite simple yet effective to stand out when it comes to prospecting. He sends a voice note over on LinkedIn ???? Here’s what he has to say about this tactic; “Decision-makers in larger companies get so many LinkedIn messages all the time. A voice note is more … continue reading »