I know a rep who’s about to seriously stand out from her competitors. She’s not going to compete by lowering her prices or offering special promos. She’s not going to compete by having deep pockets for advertising slick marketing pieces. She’s going to stand out because she knows; Exactly HOW she’s going to communicate her message. How … continue reading »
I just heard from yet another sales leader who is fed up with something that’s been happening in select bullpens around the world. It’s called “The Holiday Wind Down” and quite frankly, it’s a silent killer of sales teams! There are many people, who mentally check out a few days before (and a few days after) … continue reading »
There’s a really simple way to generate, at least 3 phone appointments, each week, even during the summer! Yep, you heard me . . . Even during the summer! You know, that magical time of year when people love to tell you “Call me back in the fall”. There’s no trick. No catch and . … continue reading »
In this week’s episode of The Sales Playbook Podcast, I share over 9 things that you can start doing, right now, to put you in a better position come summer. I even offer a really cool freebie, but there, I’ve said too much! Download this episode (right click and save) 25 Ways To ROCK Your … continue reading »
I just came across another one of these ridiculous messages today that goes something like this; While you’re playing, I’m hustling “Hustling”, if you want to call it that, is a good thing. Having a strong work ethic is an awesome thing but; Thinking that you’re not allowed to “Play” or have any semblance of what … continue reading »
Be Prepared by downloading this FREE Worksheet Be Prepared by creating an effective communication plan. Be Prepared by using these 25 ideas. Or you can just make excuses and let every potential client put you off until fall! Oh, and choosing NOT to think about this ISN’T a strategy!
Life is such a balancing act. Isn’t it? On one hand, we want to conquer the world and get a fresh ding in the universe, on the other hand, we want to enjoy our lives. Especially the part of life that is experienced during the summer! I’m here to tell you that there is a … continue reading »
I’m rather hesitant to tell you what it is because its a rather simple thing and I’m pretty sure its going to make me sound like a real jerk. Either way, hear me out! Ready? I stopped being bashful about wanting to sell you my services In the beginning, when I first started Castain Training … continue reading »
Last summer, my business turned 4 and quite frankly, I was done with it owning me instead of me owning it! I remember the feeling I had, at the end of each of the 3 summers prior, where I felt like I had served everyone but me! So last summer, I decided to really think … continue reading »
As much as I love summer, I know, firsthand, that it can be quite challenging . . . Especially when you’re trying to get in front of potential clients, when many of them are “mentally checked out”! In fact . . . Within a few short weeks, we will all start hearing the dreaded “Call … continue reading »
I look forward to hearing from you!
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