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There are 3 cold email tactics that are actually quite common, and yet; They can actually hurt your prospecting efforts. In this week’s episode of The Sales Playbook Podcast, we’re gonna go there! Right click here to download this episode. The 10 Emails EVERY Sales Rep Must Send! I’m going to be highlighting 10 different … continue reading »

There are 3 lead sources that are incredibly effective, but; They’re also time-sensitive so you’ll need to get going IMMEDIATELY. Ready? I take you through each one in this episode of The Sales Playbook Podcast! Right click here to download this episode or scroll down for additional listening options. How To Hunt For New Business … continue reading »

How you begin your cold call can absolutely make or break the overall success of that call! In this week’s episode of The Sales Playbook Podcast, I’m going to share a cold call opener that captures the decision maker’s attention! Right click here to download this episode or scroll down for additional listening options. How To … continue reading »

Most cold calls die with an objection. The best way for you to “handle” that phone objection is to know where and how you’re losing control in the first place! That’s why you need to start taping your end of your cold calls. It will help you pinpoint where (and HOW) you’re losing control Listen … continue reading »

Decision makers have gotten really good at disregarding our sales efforts, and; That’s why you need to hit them with something that immediately intrigues them. Here’s a super easy way to do it; Step 1: Send an email. In that email, you’ll want to make them hungry for the next step (the phone call) by referencing a trigger … continue reading »

You call a potential client hoping to set an appointment and then it happens; They tell you they’re not interested or any variation of “Thanks, but no thanks”. Do you politely exit the call? Do you try to make another go at it and if so; How many “No’s” should we entertain before we politely … continue reading »

In this week’s episode of The Sales Playbook Podcast, we’re going to discuss a prospecting tactic that goes against everything you were ever taught! Right click here to download this episode or scroll down for additional listening options. You can also listen to this podcast; On Spotify by clicking HERE Apple Podcasts by clicking HERE Google Podcasts by clicking HERE Amazon/Audible by clicking HERE … continue reading »

For 12 years now, I’ve been using a really simple email template that has consistently generated a minimum of 3 extra phone appointments each week. Before I give you the link to download it for FREE, it’s important to know how to use it. as well as the hidden benefits you’re going to get. How to … continue reading »

The problem with most cold calls is that they all pretty much start the same way with a “How are you?”, “The reason for my call is _________”, or worse yet; An immediate pitch! When you start a call the same way as the recipient is used to; You create a stimulus/response situation and the … continue reading »

There’s an old proverb that goes something like this; “If there is no enemy within, the enemy outside can do you no harm” We all have enemies within. For some it’s fear. For others it’s self doubt and continually second guessing one’s self. Who knows, maybe its simply you caring way too much about what … continue reading »