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How To Safeguard Your Leads

Posted February 21, 2022

There are things you should be doing on the front end of your deals, so you can avoid things like; Objections Stalls Playing a Defensive Game In A Competitive Sale Loss of Momentum A Price Obsessed Prospect A Prospect “Ghosting” You Losing An Opportunity When was the last time you stepped back and thought about … continue reading »

The Delayed Response Email Tactic

Posted February 14, 2022

There’s a really simple and yet really effective way to give your prospects a gentle nudge, and; In this week’s episode of The Sales Playbook Podcast, we’re gonna go there! Right click here to download this episode or scroll down for additional listening options. Have You Downloaded My How To Close More Deals Resource? Here’s … continue reading »

How To Take Control Of The Sale

Posted February 7, 2022

How do you take control of your deals WITHOUT being controlling and manipulative? In this week’s episode of The Sales Playbook Podcast, we’re gonna go there! Right click here to download this episode or listen to this episode on your favorite podcast platform. You can also listen to this podcast; On Spotify by clicking HERE Apple Podcasts by clicking HERE … continue reading »

What To Do When Your Competitor Is Badmouthing You

Posted February 4, 2022

So there you are competing for someone’s business, and then you find out that your competitor is badmouthing you. What do you do? I have a three step formula that I teach my coaching clients, today I’m going to share the first step; Neutralize! When we neutralize something, we’re stopping something from becoming effective or … continue reading »

Here’s an easy way to improve your prospecting results

Posted January 30, 2022

Want to know the most basic way to get someone’s attention? It’s actually simple; Break their pattern! I borrowed that from Chip Heath, co-author of Made To Stick, and it has prospecting written all over it! Too many times, we find ourselves knee-deep in a pattern of; We call, they blow off the call and … continue reading »

This Sales Rep Did Something Brilliant!

Posted January 28, 2022

Every once in a while, you witness awesome salesmanship, and it’s so good, you have to share it with others. You’re gonna love this one! I was enjoying a nice cigar at my local cigar lounge, and the owner was getting an estimate to have his floors steam cleaned. The rep did something brilliant; He … continue reading »

Prospecting and The Law Of Reciprocity

Posted January 25, 2022

There’s a simple modification you can make to your prospecting messaging and; It will set you apart from your competitors. Ready? Leverage The Law Of Reciprocity! The Law Of Reciprocity is a basic law of social psychology where we tend to pay back what we’ve been given. We see it every day in simple form … continue reading »

Paul Castain
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