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Why I DON’T Lead With “How Are You?” During A Cold Call

Posted August 17, 2021

Leave it to a New Yorker to be antisocial, but I pretty much never ask “How are you?” when I prospect. You probably think it’s because it’s typically a red flag that you’re trying to sell them something, right? That’s partially why but there are two bigger reasons; First, I want to break the typical … continue reading »

Here’s Where Most Cold Calls Crash and Burn

Posted August 16, 2021

There’s one section of a cold call that I believe makes or breaks the call and it isn’t the “pitch”. While the “pitch” is pretty damn important, it’s meaningless if; You’ve already lost the person on the other end of that phone! The first few seconds of a cold call are THE most critical because; … continue reading »

Don’t Fall For This Virtual Meeting Trap!

Posted August 11, 2021

There’s something prospects are predisposed to do during virtual meetings and demos and sales reps play right into it! In this quick tip, I share what it is and HOW you can avoid it! Last Call . . . Registration is about to end for our How To ROCK Your Virtual Demos and Meetings webinar. … continue reading »

One Of The Biggest Mistakes You Can Ever Make In A Meeting

Posted August 11, 2021

Being social creatures ourselves, we tend to gravitate towards the vocal ones in our meetings and demos. Seems innocent enough, right? When we do that, or worse yet, assume that the vocal ones are the main influencers, while neglecting the quiet ones; We fail on many levels! We miss out on their input and knowing … continue reading »

Are You Forgetting To Do This When You Prep For A Meeting or Demo?

Posted August 8, 2021

When we think about the pre-call planning step in the context of meeting prep, we typically think about; Creating Meeting Objectives Research Creating Some Preliminary Questions and Talking Points Practicing But there’s one thing most reps forget to do and as a result; They forget to bring something super important to their meetings and demos! … continue reading »

How To Master A Joint Sales Meeting

Posted August 1, 2021

Did you ever see those clichéd scenes in the movies where they show a flashback and the dude having the flashback is doing this elongated “NO”  as the whole world goes to crap around him? That’s how I felt when my Sales Manager would go on joint sales calls with me! Between the constant judging … continue reading »

How To Sell (Or Not To Sell) To A Difficult Buyer

Posted July 30, 2021

I have one of the toughest crowds to sell to! At the decision making level, you have many who feel; 1) That sales training is a waste of time and money 2) That most sales trainers are displaced sales people. You know, the old, “Those who can, do; those who can’t, teach” The people I … continue reading »

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paul@yoursalesplaybook.com

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