How To Become (And Remain) Relevant To Your Potential Clients

Posted October 21, 2016

How do you become and remain relevant to your potential clients? You understand them BETTER than anyone else but; Many a sales rep doesn’t think about this often enough. So let’s change that by answering the following questions; What are the questions you are asked most frequently about your product, service? What are the questions they … continue reading »

My "Plan B" Helped Me Create A New "Plan A"

Posted October 19, 2016

Back 2008 I decided to do something that took me way outside my comfort zone! I decided to start actually utilizing LinkedIn. This was after I had quit the site because I didn’t see the point. But then I decided to return because I wanted to write a book and thought it might help but; I … continue reading »

One Thing I Advise ALL Sales Managers To Hold Their Reps Accountable For

Posted October 13, 2016

During a “1 on 1”, a sales rep is typically asked about their pipeline, specific pending deals, appointments, etc. Most of these “1 on 1’s” are missing something that’s pretty damn important; Questions about their LinkedIn network! Why? Because there are NO “Gatekeepers” on LinkedIn and yet; Most people don’t do ANYTHING to nurture their … continue reading »

5 LinkedIn Templates To Help You Build A Stronger Network

Posted October 12, 2016

You’ve connected on LinkedIn . . . Now what? What do you say and when should you say it? Oh, and for the gold star, how do you nurture that “connection” into a full fledged client? The short answer is that you need to create a communication plan; Right from the word “Hello” I have … continue reading »

THE Biggest LinkedIn Crime . . . Are You Guilty?

Posted October 11, 2016

I’m guessing that if I were to ask you “What’s the biggest LinkedIn crime that sales reps commit?”. You’d probably say “Connecting and then immediately going into t a sales pitch” You’d be wrong . . . BIG TIME! While that whole “connect and pitch” thing is a very real problem, it pales in comparison to’; … continue reading »

The Easiest, Most Effective Way To Get Around A "Gatekeeper"

Posted October 10, 2016

Want to know the easiest, quickest and most effective way to get around a gatekeeper? Approach a potential client on LinkedIn. Why? Because there aren’t any gatekeepers there! Reason #10,000 why you might want to start putting in a little more time on developing your network. It’s also reason #20,000 why you should join us … continue reading »

3 Typical Approaches To LinkedIn and Why They All SUCK!

Posted October 9, 2016

For those of you who find that LinkedIn hasn’t been fruitful for you, you’re probably guilty (like I was) of 1 or more of these typical approaches. In this week’s FREE sales lesson, I help you identify these approaches and then offer a few remedies! Download this episode (right click and save) On October 20th, … continue reading »

What Happens After You Connect On LinkedIn? Absolutely NOTHING!

Posted October 9, 2016

I’ve been on LinkedIn since 2008, and the sad reality is, pretty much nothing happens after you “connect”. Most people, won’t even send you a “Thanks for the invite” or “Nice to meet you” email. Most people won’t send along a helpful resource and for the kicker; Many are absolutely awful at responding. Am I … continue reading »

Cold Calling

Posted October 8, 2016

By reading this today, you’re participating in an experiment. By putting the phrase “Cold Calling” as the title of today’s blog post, I will at least double my amount of website traffic but; There’s A Much Bigger Point I Want To Make If I had put “LinkedIn”, “Social Selling” or “Social Networking” in the title, … continue reading »

5 LinkedIn Mistakes That Will Cost You Business

Posted October 7, 2016

In the 8 years that I’ve been on LinkedIn, I’ve seen (and made) some EPIC mistakes. Here are the top 5 in no particular order . . . Connecting With Someone and Then Doing NOTHING! In the 8 years that I’ve been on LinkedIn, I’ve seen maybe 5% of my network, make any attempt to … continue reading »

Paul Castain
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