Category: Uncategorized

You’re not getting responses to your sales emails, and on that rare occasion, that you DO get a response, well, let’s say it’s less than favorable. Meanwhile, there’s plenty of opportunity out there, but for some reason, you’re not getting in front of enough of it! You could, by all means, keep doing what you’ve … continue reading »

A few years ago, I came across a radical concept for emails. Daniel Pink was preaching about the effectiveness of a much shorter email. How short? 3 sentences! At the time, I thought it hard to convey anything meaningful in that short of a window, but then I opened my eyes. A 3 sentence email passes … continue reading »

Sooner or later, someone is going to ask you a question, that might make you feel uncomfortable, and make things a tad awkward. Why own that “awkward” when you can mark that envelope “return to sender”? The next time someone asks you a question, that makes you feel uncomfortable, “hot potato” that bitch right back by … continue reading »

You might be losing opportunities simply because you’re boring . . . I know, Ouch but read on anyway! You bore potential clients when you . . . Keep saying the same things, over and over again, via the same form of outreach (you know like always calling or always emailing) Want to bore them even … continue reading »

I was reading a recent report from Constant Contact, where they list average, email open rates, by industry. The results were lousy to say the least! Some industries came in as low as 7% and some as high as 25%. When I averaged it all out, it was about 18% which means . . . … continue reading »

I’m going to make this post short, and sweet . . . On average, how many emails do you send each and every week to potential clients? How many responses, do you typically get? How many of those responses are favorable and result in a “next step”. Now for the next part, ask your pain … continue reading »

You know that place on an email where you have your auto signature? It’s actually FREE advertising space and I’m guessing that you aren’t taking advantage of it! Here’s the rub . . . Go to your email settings and pull up your auto signature (don’t worry, we aren’t going to change the actual signature). … continue reading »

As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more! Here are 5 reasons why you might be failing to capture their attention. Your Email Is Leading With Statements About Your Company Instead Of THEM! The two most critical points … continue reading »

There seems to be an overabundance of “sales experts” outing sales reps who approached them “incorrectly”lately. I’m not a fan of that, (especially when they go over the top and call the rep out by name), but sometimes, I just can’t hold my tongue. I’m going to remove the name of the rep (and company) … continue reading »

Reason #1: Your buyer has way too many things on their brain, and you simply aren’t catching their attention. They are exposed to over 3,000 advertising messages per day according to FastCompany Magazine They send and receive over 100+ emails daily according to Radicati Group They are interrupted 7 times per hour according to Wendy … continue reading »