There’s something within your sales emails that’s a bit of a silent killer; Especially during the pandemic! In this week’s episode of The Sales Playbook Podcast, we’re gonna go there! Right click here to download this episode or scroll down to listen via the audio player. You can also; Subscribe to The Sales Playbook Podcast via Apple … continue reading »
Imagine consuming 100,000 words of content, each and every day! Now stop imagining it because; The average person consumes over 100,000 words (34 gigabytes) daily according to the University of California, San Diego (pronounced San Deaago if you’re an Anchorman fan) Here’s a visual to help you imagine what this looks like. . . Go … continue reading »
With the average open rate for sales emails at 21%, the subject line is clearly our first line of defense. I have 2 resources for you today to help. First I have a list of 200 phrases that will get you sent to the spam folder. I’ll also share how you can get my list … continue reading »
Now is not the time to stop selling, but; Knowing what to say (when the world is going back for another round of lockdown) isn’t easy! Before I get into the approach I use, let me ask you; Have you taken the time to really think about the things your prospects and clients are concerned … continue reading »
I’m going to skip all the obvious stuff and offer one suggestion that nobody does; Ready? Read Your Emails Out Loud and Give Them The “Kitchen Table Test” BEFORE Sending Them! If you wouldn’t say it at your kitchen table, having an actual conversation (imagine that), then; Put that email out of it’s misery and … continue reading »
If I were to tell you that sales cycles are now longer thanks to Covid-19, you’d probably say “Duh”, and rightly so, but; The conversation could get interesting if I were to ask you; “But what are you doing about it?” Let’s take those cold emails you’ve been sending; Have you changed the “flavor”? Have you … continue reading »
Decision makers are not only distracted due to Covid-19; Their inboxes are also flooded! How can we construct a better email and stand out in the process? We’re gonna go there in this week’s episode of The Sales Playbook Podcast. Right click here to download this episode or scroll down to listen via the audio player. … continue reading »
So there you are cold calling away. Somewhere between the voicemails, and the “Not interesteds”, are a handful of calls that actually went well but; Didn’t result in an appointment. What happens next? For most sales reps, it’s an alarm set in their CRM to call back again. There’s something more immediate and impactful you … continue reading »
We’re living in a world with WAY too much noise! Your email will be one of 121 emails (on average) the recipient will engage in per day. So what do you do when you get a shitton of emails? You do a really quick “at a glance” once over! One of the first things the … continue reading »
When is the best day and time to send a B2B sales email? There are actually 2 answers to this and they are; NEVER and it depends! The answer is NEVER if your preview text doesn’t grab the recipient. The preview text (aka Preheader Text) is the tiny bit of text that appears in your … continue reading »
I look forward to hearing from you!
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