According to a report from Leap Job, only about 2% of all the calls you’re making result in an appointment. So most people read about a report like that and they automatically put another nail in the cold call’s coffin. Instead, let’s explore WHY 98% of your cold calls are basically useless! This way, you can … continue reading »
My friend Michael Conti has a really cool thing he does every month and it’s called; “4 On The Fourth” Here’s what he does; Every month, on or around the fourth, he has a conference call with 4 people from his LinkedIn network. It’s a great way to introduce people who should know each other, … continue reading »
Here are 14 “summer specific” selling tips to help you LEVERAGE the summer selling season. There’s even a FREE PDF version of these tips that you can download by clicking HERE. Enjoy! Coordinating Schedules Can Be Difficult Over The Summer (Especially With Multiple Stakeholders) Here’s a FREE app you can use that makes it super … continue reading »
I decided it was time to change things up and offer some really cool freebies to my blog subscribers. I share all the details in this quick audio announcement. Click the handy dandy audio player below and you’ll have access within 90 seconds!
Your prospect has lot’s of things going on in their world competing for their attention. There are calls, voicemails, way too many emails, internal and external meetings, internal/external clients, snail mail, FedExes, deadlines, fires that have to be put out etc. And just to make it interesting; There this thing called a “pandemic” going on! … continue reading »
It’s actually quite simple; Play from a different playbook! Whether you’re sending an email, picking up a phone, leveraging LinkedIn, snail mail, etc. Play from a different playbook! When you work your opportunities; Play from a different playbook! Retaining and GROWING your accounts; Play from a different playbook! But here’s the thing; Everyone THINKS they’re … continue reading »
It’s actually quite simple; Play from a different playbook! Whether you’re sending an email, picking up a phone, leveraging LinkedIn, snail mail, etc. Play from a different playbook! When you work your opportunities; Play from a different playbook! Retaining and GROWING your accounts; Play from a different playbook! But here’s the thing; Everyone THINKS they’re … continue reading »
Here are a few of the things your peers have been doing to stand out with their selling efforts this summer; They Utilize “Summer Specific” Messaging One of my coaching clients sells security software and uses the subject line “Hackers never take a vacation”, Many of my printing clients create free guides, webinars, etc designed to help marketers get … continue reading »
There are many decision makers that under normal circumstances never answer their phone. Then it gets interesting when you factor in a pandemic, the reopening phase, and the summer selling season! In this week’s episode of The Sales Playbook Podcast, I share a really simple approach you can use without; Being deceptive, sleazy, or a … continue reading »
If you’re familiar with the “Acres Of Diamond”story, you know that there was this guy, who had to sell his farm, to pay off the debt he incurred while trying to find diamonds at various locations. The sad part is that the person who bought the property discovered one of the largest diamond mines; Right … continue reading »
I look forward to hearing from you!
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