3 Ways To Kick Your Competitor’s Ass This Summer

Posted July 2, 2020

There are certain times of year where people mentally check out! We experience this at Christmas where people milk what should really be about a week, into a 6 week mental sabbatical. We’re about to experience it again, (at least here in the US) starting right about now, and continuing right thru Labor Day. Welcome … continue reading »

What Every Sales Rep Should Do During The Holiday Week

Posted June 30, 2020

It can be really challenging to be productive during a holiday week! Here are a few things that I do that have dramatically improved my productivity. The first thing I do is make a decision as to whether or not I’m working, recharging, or both that week. One thing I absolutely WON’T do is wander … continue reading »

A Game Plan For Prospecting In The Weeks Ahead

Posted June 28, 2020

The first thing I did when the world went to sh*t a few months ago was rethink my entire prospecting cadence, particularly; My messaging What vehicles I would use to deliver those messages to my prospects. How often I would reach out, Etc. I was able to put together, and test, a different approach that … continue reading »

Why Sales Reps Will Need To Fight During The Next 2 Weeks

Posted June 28, 2020

It’s amazing what happens to otherwise hardworking people once they approach a holiday. Take the Fourth of July holiday as an example. It isn’t until Saturday, and; Many a sales rep will have already “mentally checked out” by Wednesday. Next week too because its a big vacation week. They tell themselves stories about how its … continue reading »

How To Avoid A Phone Objection (Especially During A Pandemic)

Posted June 27, 2020

I’ve always felt that the best way to deal with a phone objection is to avoid getting one in the first place. How does one do that, especially during a pandemic? Here’s a quick overview of why you’ve been encountering phone objections lately, and forgive me, but the world being in crisis isn’t the only … continue reading »

How To Stand Out During A Pandemic

Posted June 26, 2020

File this one under “Things we should have been doing all along” but; Now, more than ever, you need to position your solution in ways that can; Help your prospect with the reopening phase of business. Help your prospect/client generate revenue that they desperately need right now. Save money, that they can allocate to critical … continue reading »

Paul Castain
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