I’ve never been a fan of “break up” style emails, especially during the prospecting phase. Why? Several reasons; They limit your options. Why would you close the door and cut off the ability to contact them again? In many cases, you’re giving up too soon. Case in point; I received 3 cold emails over the … continue reading »
If you’ve been reading my blog for a while, you know that I’m a big fan of using “evidence” in our sales process to reduce doubt, skepticism, hesitation, and even objections. Just out of curiosity, with all that’s going on in the world right now, do you think people are a tad more; Doubtful Skeptical … continue reading »
I hope you’ll join us this Thursday, June 11th, from 11:30 am – 12:30 pm EST for our How To Create AWESOME Sales Emails (Especially During Challenging Times) webinar. I’ve put together 10 Covid-19 appropriate cold email templates, subject lines, call to actions, as well as 25 tactics to help you get in front of … continue reading »
There are two email tactics that I believe will send the WRONG message right now. The first one is the old “leave a voicemail and follow it up, IMMEDIATELY with an email mentioning the voicemail.“ How does this send the wrong message? Well for starters you just interrupted someone (from what they’re doing) twice within … continue reading »
Please mark your calendar for one week from today (Thursday, June 11th) at 11:30 am for a special webinar I’ve put together to help you get better results from your sales emails! I’ll be sharing 10 Covid-19 appropriate cold email templates, subject lines, call to actions, as well as 25 tactics to help you get … continue reading »
I put together a FREE sales lesson to help you create a more effective cold email. The best part? The ideas that I share are super easy to implement. So go ahead and give it a listen and then; Try some or all of the ideas in the next cold email you send. Would You … continue reading »
According to studies conducted by both ConstantContact and MailChimp, the average open rate for a cold email is between 14% to 23% depending on the industry. Kind of sucky, no? Here’s part of the reason why; According to Convince and Convert, over a third of email recipients decide to click on email based solely on the … continue reading »
I’ve said it before, and I’ll say it again; Your dream client doesn’t need another “In these uncertain times” or “We’re all in this together” email! I’ve put together 10 Covid-19 appropriate cold email templates, subject lines, call to actions, as well as 25 tactics to help you get in front of more opportunities right … continue reading »
If you’re like most sales reps, it’s probably been a while since you took a hard look at the emails you’ve been sending. In this week’s episode of The Sales Playbook Podcast we talk about 8 super simple modifications you can make that will dramatically improve your results! Please right click HERE to download this … continue reading »
As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more! Here are a few reasons why you aren’t capturing their attention; Your Emails Lead With Statements About Your Company Instead Of Things About The Recipient! The two most critical points … continue reading »
I look forward to hearing from you!
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