14 Totally Random Sales Tips Just In Time For Summer!

Here are 14 “summer specific” selling tips to help you LEVERAGE the summer selling season.

Enjoy!

Coordinating Schedules Can Be Difficult Over The Summer (Especially With Multiple Stakeholders) Here’s a FREE app you can use that makes it super simple! You propose a few meeting times and the app gets consensus from the group WITHOUT YOU having to send a kazillian emails back and forth.
Reduce Summer “No Shows” Tip #1: When you send the calendar invite, include the agenda in the details section. Within the agenda talk about outcomes and if possible, use the words and phrases your prospect used describing outcomes, pain points, etc. I wrote a blog post on this and provide further detail HERE.
Reduce Summer “No Shows” Tip #2: You can create curiosity, anticipation, and build credibility by sending a pre-appointment kit. Want to know what you should include in that kit? Click HERE.
Compile A List Of Compelling Reasons To Meet NOW Versus AFTER The Summer. Brainstorm this with your team. Offer those compelling reasons upfront, BEFORE you get a stall or an objection.
Create At Least 3 Responses To “Call Me Back In The Fall”. Again, brainstorm this with your sales team and feel free to use the compelling reasons you brainstormed in Tip #4.
Create A List Of Compelling Reasons To Buy NOW Versus AFTER The Summer. Brainstorm this with your sales team.
Add Variety To Your Prospecting Efforts By Utilizing “Summer Specific” Messaging. Think about what challenges your prospects during the summer? What would be helpful during the summer selling season? Send them links to resources, apps, podcasts. Send along a “summer specific” idea. Send them information on fun things going on in their area. Send along a fun kit with sunglasses, a Jimmy Buffet CD, Sunblock, etc. Heck, even a simple “How’s your summer going?” is an opportunity to change up your messaging.
There’s A Way To BLEND Work and Play During The Summer! Check out this FREE audio sales lesson to learn how my clients and I do it!
Create A List Of 10 Sales Related Action Items That You’ll Complete By The End Of The Summer.
Create A Summer “Bucket List”. Why? How? Better Click HERE!
Do This One Simple Thing Each Week And You’ll Have Almost 40 Additional Appointments and Countless Referrals By The End Of The Summer. Step by step instructions HERE.
Most Networking Events Are Shut Down Due To Covid-19 (And Typically Shut Down Over The Summer Anyway). Host a zoom meeting or conference call and introduce people who should know each other. You can create a discussion topic, share resources, etc. Inviting prospects to something changes the flavor from selling to helping mighty quick!
People Miss Going To Restaurants Thanks To The Pandemic! Invite your prospects, clients, someone in your network, to a restaurant or Starbucks with outdoor seating. By the way, I went to a restaurant for the first time since March the other day and it was awesome!
Hone Your “Summer Specific” Selling Skills. Need some fresh ideas? Click HeRe!

Please forward this blog post to your sales team and/or a friend!

This one time, at sales camp;

I share 50 email templates, 75 summer selling tips, phone scripts, etc., in our Virtual Sales Camp Download.

Here’s what I have planned for you;

Session 1 How To REALLY Get A Decision Maker’s Attention

The one phrase that will immediately set you apart from your competitors.
How to dramatically increase the probability of a decision maker taking your call. Did you ever wish there was a way to get someone to actually pick up their phone? Here you go!
5 email tactics your peers are using to stand out.
BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision maker’s attention.

Session 2 Multi-Channel Prospecting.

4 LinkedIn tactics EVERY sales rep should leverage.
2 ways to create WARM Calls instead of cold calls.
2 referral sources you’ve completely neglected.
5 ways to use snail mail to set yourself apart.
2 email tactics that generate appointments.
BONUS: 50 cold email templates.
5 ways to use a “reverse call to action” to create interest.
How to devise a “3 touch mini campaign” and a multi-channel prospecting cadence.

Session 3 Maximizing Account Potential

The one mistake that hurts your clients and your paycheck!
A 3 step questioning technique that helps safeguard your accounts, generate more opportunities, testimonials, and referrals.
How to get the inside track on new opportunities.
How to get access to additional stakeholders WITHOUT offending your contact.
How to expand to other locations, divisions, etc.
How to add value via ideas, surprises, and resources.
BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.

Session 4 Expediting Your Deals

How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
8 ways to safeguard your deals and keep them moving forward.
How to leverage the “theme and variation” tactic.
How to preempt and respond to obstacles, stalls, and objections.
3 tactics to use if you feel you’ve been “ghosted”.
BONUS PDF: 100 sample questions to ask your prospects.

By the end of this program, you’ll have tactics, templates, and a communication plan to;

Get in front of MORE opportunities
Bring MORE of those opportunities across the finish line.
GROW the accounts you currently manage!

When?

You’ll receive the entire course immediately, but by all means;

Go at your own pace!

Where?

Your computer screen.

What’s Included?

(4) 60 minute pre-recorded sessions with over 75 actionable tips

Worksheets

50 email Templates

5 Bonus PDFs

(4) Assignments and individualized feedback from Paul Castain

Access to a secret resource page with additional PDFs, articles, etc

Email access to Paul Castain to answer any course related questions

How Much?

$375

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