Paul Castain's Blog

An Email Template That Will Help You Stand Out (Especially During A Competitive Sale)

Posted April 3, 2019

There’s an email that I used to send when I led my sales teams at Dale Carnegie.

Once a week my reps would bring me the contact names and email addresses of the deals they were working on that week.

Note: For those of you wondering why I didn’t just take it from our CRM, it’s because I didn’t want want to do the next step without permission from the rep.

Next, I would send an email to each contact cc’ing the rep so the prospect wouldn’t think I was blindsiding the rep.

In the email I would mention how the rep told me about them, their company, and how they were considering us.

I’d also mention how honored we were to be considered, and how I’d be there should they ever need anything while making their decision, and most importantly;

Should they decide to work with us!

I’d email it and then FedEx a hard copy.

I received lots of great responses and my reps expedited their deals.

Many of these new clients told us that none of our competitors did this and;

How refreshing it was to see;


That was what I was hoping for and call me silly but;

I think there’s another reason that’s obviously not as prevalent;

I think a prospect is less likely to delay, go silent, or do anything that would make someone look bad when;

They know that person’s boss is watching!

When I share the email template with my coaching clients and advise them to email AND FedEx, there’s usually a question as to why both?

Quite selfishly, I want the extra “touch” and;

I can scribble a handwritten note at the bottom to really bring that sh*t up a notch.

So give it a shot and let me know how it works for you and your team!

Oh, and if you’d like to try a few more tactics like this,

Join us tomorrow for our webinar Staying In Touch With Prospects WITHOUT Being Annoying, Desperate, or Salesy!

It’s a 60 minute webinar where we’re going to discuss;

  • The 3 Things You Must Do After Each Prospect Meeting.
  • The 3 Most Important Things To Reinforce Between Meetings and 15 Ways To Do It. .
  • What To Do When Things Get Competitive.
  • 5 Things To Do If You Think You’ve Been “Ghosted”.
  • A 10 Point Communication Plan (With Templates) To Help You Stay “Top of Mind” and Gently Guide Your Contact From Prospect To Client.


TOMORROW, April 4th, from 11:30 am EST to 12:30 pm EST.


Can’t make it this Thursday? Sign up anyway and you’ll receive the webinar replay and all the resources listed below!

What Do You Get?

(1) 60 Minute Training Session With Over 25 Tips and Tactics


Webinar Replay (In Case You Can’t Join Us Live or You’d Like To Review Again)

5 Templates

How Much? 


Please click HERE to secure your spot.


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Castain Training Systems
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