Paul Castain's Blog

Have You Adjusted Your Follow-Up Cadence Or Are You Kidding Yourself That It’s Business As Usual?

Posted April 22, 2020

One of the biggest mistakes sales reps are making right now is sticking to what they always did before Covid-19.

Today, I want to talk about WHY and HOW you should adjust your follow-up cadence.

Just so we’re all approaching this from the same perspective, follow-up in this context means what you’re doing while you’re working an active deal.

First and foremost, you need to understand that deals are now taking longer to close and therefore you need to be sensitive to that!

Think of your sales cycle as a courtship where you have to have the patience for a longer courtship and;

The urgency to work on it regularly!

In order to do that, you should have a well thought out communication map for this time period, particularly;

The time between meetings. That’s when your deal is most vulnerable!

This communication map should be void of the typical “Calling to check in” nonsense.

Here’s a FREE resource to help.

You’re going to make sure that your prospect stays engaged between meetings and that’s why you need to use the homework tactic I outline in this FREE lesson!

Have you been sending a recap after each meeting? Here’s a FREE resource that will make you think differently about recaps to the point that you’ll want to adjust them accordingly!

Your communication plan should include things that are valuable to your prospect.

Here’s a FREE audio sales lesson detailing how you can keep a decision maker’s attention by “adding value”.

Because decision makers are now even more distracted than ever, you need to embrace the power of repetition more than ever.

I offer several ways for you to do this in this FREE audio sales lesson!

You need to include things in your follow-up that reassures your prospect.

I offer several in this FREE resource!

But here’s the thing;

Please don’t kid yourself into thinking that it’s business as usual right now and you can continue following up like you used to.

You do understand that, right?

Please pass this along to your sales team today and consider joining us next week for;

How To Close Deals During Covid-19

Mark your calendar to join us starting next Friday (May 1st) for a special online course to help you close business during Covid-19!

Here’s what you’ll gain access to;

Session I Solidifying Your Deals

  • How To Find Someone More Likely To Say “Yes!” During Covid-19.
  • The One Question You MUST Ask The Minute You Set The Appointment.
  • 2 Ways To Lower The Probability Of A No Show And Help You Stand Out!
  • A Template To Help You Take Immediate Control Of Your Opportunities.
  • The One Question That Maximizes Your Time With Your Prospect.
  • 3 Ways To Keep Your Deals Moving Forward WITHOUT Being Insensitive.
  • How To Create An Early Warning System So You Know When A Prospect Has Urgency or Has Lost Interest.
  • 3 Types Of Questions That Create Buy In and Momentum.

Session 2 Nurturing Your Prospects Into Clients

  • 3 Nonnegotiable Action Items To Complete After Each Prospect Meeting.
  • The 3 Most Important Things To Reinforce Between Meetings.
  • How To Give Your Prospect A Gentle Nudge WITHOUT Being Pushy or Insensitive.
  • 5 Action Items To Consider When You Think You’ve Been “Ghosted”. (I’m going to send you two templates that have worked really well for my coaching clients).
  • A 10 Point Communication Plan (With Templates) To Help You Stay “Top Of Mind” and Gently Guide Your Contact From Prospect To Client.

When?

Session 1 Friday, May 1st from 11:30 am – 12:30 pm EST

Session 2 Friday, May 8th from 11:30 am – 12:30 pm EST

Can’t join us live?

Sign up anyway and I’ll send you the session replay and all the extras listed below!

What’s included?

(2) 60 Minute Online Training Sessions With Actionable Tips

Session Replay From Each Session

7 Templates

1 Follow-Up Cadence With Scripts and Templates

How Much?

$199

Please click HERE to secure your spot in this online training program!

Paul Castain
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paul@yoursalesplaybook.com

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