The problem with most reps, is that they typically decide on what they’re going to say, as they are either reaching for the phone, or reaching for their keyboard.
And before you think I’m this judgmental ass, please know, that for years, I did the same thing too!
Please read on . . .
So even if the rep is brilliant in those instances (and most aren’t), that “touch” pales in comparison, to communication that was “mapped” and premeditated.
So what the heck is this “mapping our communication” thing?
When we map our communication, we do a few things . . .
1) We consider ALL the types of outreach available to us in our tool shed. Hint:There’s a whole world of “touches” besides phone and email.
2) We consider all the types of messages within the various forms of touches.Hint: Not every touch needs to reek of “I want to sell you something”.
3) We think a few moves at a time (I teach my clients to think 3 moves ahead). We also think about how much time will transpire between each move. Doing so, allows you to think out ways where each form of outreach supports another.
Example: I might leave you a message telling you to watch for a cool FedEx I have coming your way this Tuesday. Inside that FedEx I could have a DVD with a really short video with me addressing you by name. At the end of that video, I tell you a specific day and time I’m going to attempt to reach you again.
That’s one of an infinite amount of possibilities with my mapping process.
The results my clients are seeing are off the charts! Why?
- Because the quality of their communication is better than that “seat of your pants” stuff they were doing prior.
- Their “courtship” with potential clients is more interesting because they aren’t saying the same sh*tty message via the same form of outreach.
- They aren’t boring, predictable and positioning themselves as just another “me too” sales rep!
- They create a cadence that keeps them top of mind, without becoming a total pain in the ass.
- They’re enjoy their prospecting at a much higher level now since they can mix up their touches vs making 7,000 calls in a row. When they enjoy it, and they see the results, they stop avoiding the hunting portion of their job.
I would expect you would too, no?
There are all types of ways you can use my process of mapping and there’s really a lot more to it.
I’m going to be talking more about this (and a good 75 other tips and tactics) during our Prospect Like A Pro, 2 session course.
It all begins on Thursday, May 4th, at 11:30 am EST.
Here’s the plan;
Session I (May 4th, 11:30 am EST)
30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
How to research quickly and efficiently so it doesn’t become your life’s work.
33 ways to approach a potential client.
3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
*Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
*15 email templates that get opened, read and responded to.
Session II (May 11th, 11:30 am EST)
How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
A 3 step formula for responding to 95% of the objections you get on a regular basis.
3 really cool tactics to use when someone asks you to send them information.
4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.
Go at your own pace!
Join us for each session “live” or wait for the replay and review when the timing is more convenient for you. Review each 90 minute session in its entirety or break each session up into smaller increments. I won’t tell anyone!
Optional Coaching Call Upgrade
Add a 30 minute coaching call where we can work through your, specific opening statements, objections etc. We can do this via phone or Skype.
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!
(2) Sets of worksheets (one for each session)
Webinar replay after each session. View it whenever you’d like over the next 60 days.
15 email templates
1 opening statement template
4 voicemail templates
A reinforcement email after each session with additional ideas.
What’s The Investment?
$199 for the two sessions and if you’d like to upgrade and get a 30 minute, 1 on 1 coaching session, we’ll call it an even $299.
Click HERE if you only want to enroll in the 2 session online course.
Click HERE if you’d like to enroll in the 2 session online course AND the 30 minute coaching session upgrade!











































































































































































