Paul Castain's Blog

Potential Lead Sources

Posted September 10, 2020
There are a few places sales reps forget to look when it comes to hunting for new business. Here’s one, all caps HUGE one;

Everyone who told you “NO”!

Seriously!

Think about every past prospect who told you “Thanks, but no thanks”
.
Then understand that things change;

Especially during a pandemic!

Case in point;

I worked with a company a while back that stopped doing business with me because their new Vice President of Sales had training experience and no longer wanted to outsource it.

I followed up 6 months later and (get this) was told “No need to keep following up, we’re all set”.

Then the pandemic hit and while many of my competitors assumed companies didn’t want to talk about sales training, I doubled down with a solution designed to help reps prospect more effectively during the pandemic.

So I called my contact AGAIN and;

The same person who told me there wasn’t a need to follow up, jokingly asked me if I had his office bugged since they had just let the VP of Sales go, and now needed me for the training and;

To serve as an interim VP of Sales while they searched for a new VP; a much BIGGER opportunity than the one I worked on 18 months prior!

Things change . . . regardless of whether your prospects think they will or not!


And don’t limit your thinking to former prospects;

Make sure you’re keeping in touch with those who turned you down when you reached out to try and set that initial appointment!

Don’t get me wrong, I don’t think you should spend ALL of your time courting people who told you to kiss off.

I’m also thinking that NOT everyone who told you “No” is still a good fit for you and your company;

It’s just that sometimes we see the word “No” as a door slammed shut for all eternity!

T-Minus 7 Days!!!

On September 17th, at 11:30 am EST, you’re going to take better control of the phone!

During this 90 minute webinar, you’ll gain access to;

  • 6 Ways To Optimize Your Calling Time
  • How To Warm Up Even The Coldest Of Cold Calls
  • 5 Email Templates That Position You For A BETTER Call
  • How To Get Someone To Answer Their Phone WITHOUT Being Deceptive
  • How To Capture A Decision Maker’s Attention Within The First 8 Seconds
  • How To Utilize “Pattern Interrupts” To Subtly Gain Control
  • My 3 Step Objection Buster Formula
  • 3 Exercises That Will Build Your Cold Calling Chops

When?

Thursday, September 17th from 11:30 am – 1:00 pm EST

What’s Included?

(1) 90 Minute Webinar

Webinar Replay

(5) Email Templates

(1) Phone Template

Bonus PDF With Responses To Typical Phone Objections

Bonus PDF With Prospecting Exercises To Build Your Cold Calling Muscles

How Much?

$99

Please click HERE to reserve your spot for this special cold calling resource!

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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