The "Promise Email/Call" Prospecting Tactic

One of the biggest things we need to be mindful of while prospecting is changing up our messaging.

One way to do it is to use the “Promise Email, Call” tactic.

And its super easy to do!

Step 1: Send an email.

In that email, you’ll want to make them hungry for the next step (the phone call) by referencing a trigger event and by referencing how you might have a few ideas to help.

Use this phrase;

“I promise to call you on (day) at (time).”

Now just to be clear, you AREN’T promising to call to pitch them, you’re promising to call with something helpful, an idea, a resource, etc. Right now, those things are really appreciated thanks to the pandemic.

Time out! Promises are really important and carry a lot of weight (especially when you understand that buyers have trust issues with sales reps)

We’re making a promise here for two reasons;

So we can begin to demonstrate our ability to keep promises and;

To leverage a pattern interrupt when we call.

Step 2 Call/Leave Voicemail

Make the call and if you get your potential client on the phone;

Use this phrase;

“I’m calling like I promised I would in the email I sent you on (date you sent the email).

Now the call shifts from a typical “cold call” to one where you are simply calling “as promised” and;

Giving them something of value!

This forces the recipient to go off script so it becomes awkward to fire back at you with typical sh*t like “Not interested”, “All set” etc.!

What about the voicemail part of the tactic?

If you get voicemail (and you should figure that most of your calls are going to wind up here);

Leave a message with a similar format to the one we’d use if we get them on the phone.

Hi Marcia, its Paul Castain from Castain Training Systems calling you like I promised I would in the email I sent you on July 8th” with the subject line “New Sales Reps”.

Some awesome things can happen right about now;

You piqued their interest and get a callback.
They go back and read an email that they’ve already forgotten about. This is particularly important if there were some valuable tidbits in your email.
Even if you don’t get a call back you’re going to stand out because your message WASN’T typical.

We talk more about sales messaging in our Call Calls That ROCK webinar on September 17th.

Have you signed up yet?

During this 90 minute webinar, you’ll gain access to;

6 Ways To Optimize Your Calling Time
How To Warm Up Even The Coldest Of Cold Calls
5 Email Templates That Position You For A BETTER Call
How To Get Someone To Answer Their Phone WITHOUT Being Deceptive
How To Capture A Decision Maker’s Attention Within The First 8 Seconds
How To Utilize “Pattern Interrupts” To Subtly Gain Control
My 3 Step Objection Buster Formula
3 Exercises That Will Build Your Cold Calling Chops

When?

Thursday, September 17th from 11:30 am – 1:00 pm EST

What’s Included?

(1) 90 Minute Webinar

Webinar Replay

(5) Email Templates

(1) Phone Template

Bonus PDF With Responses To Typical Phone Objections

Bonus PDF With Prospecting Exercises To Build Your Cold Calling Muscles

How Much?

$99

Paul Castain's Blog