Paul Castain's Blog

The One Thing That Makes The Difference Between An AWESOME Testimonial and One That’s Typical.

Posted September 10, 2019

There’s one type of testimonial that tops them ALL.

Seriously, it beats the sh*t out of the others!

Why? Well;

The problem with most testimonials (aside from reeking of B.S) is that they;

Mention the company.

Mention the solution.

Mention how happy the client is with their decision and/or the results they’ve been getting, but;

They fail to mention the sales rep, by name, and how THEY contributed to the client’s overall satisfaction!

I think we forget the importance of our role in our client success story and, how;

Potential clients buy the sales rep first; and the solution second.

That doesn’t mean that we just have to make them like us;

It means that we have to provide evidence so they TRUST us!

So the next time you’re in the process of asking for a testimonial;

Ask your client if they can mention YOU as well!

I talk about a really cool way to close more business utilizing this type of testimonial in our Closers Academy resource.

It’s a special, 2 session, on-demand course, to help you expedite your deals;


Session I (Prerecorded View Whenever You’d Like)

*The one question you MUST ask the minute you set the appointment.

*The Pre Appointment Packet you need to get into your prospect’s hands BEFORE your meeting.

*A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).

*12 tactics that safeguard your deal from obstacles, stalls and objections.

*5 Types of questions (with examples) that jumpstart your prospect’s emotions while forging your credibility.

*How to disqualify competitors WITHOUT badmouthing them.

Session II (Prerecorded View Whenever You’d Like)

*The one question you MUST ask BEFORE presenting your solutions.

*3 things to include in your proposals that your competitors WON’T!

*How to keep the discussion from going prematurely to price.

*12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.

*How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!

*How to ask for the business WITHOUT getting all “salesy”.

*How to negotiate like a pro!

*A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!

Here’s What You’ll Get;

(2) 90 minute prerecorded sessions with over 50 ideas to dramatically improve your ability to get MORE deals across the finish line.

(2) Sets of Worksheets

PDF With 100 Sales Questions


What’s The Investment? 




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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO

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