30 Ways To Get A Buyer’s Attention

Posted December 4, 2017

Sometimes it feels like we’re invisible to our potential clients! We call. We leave messages that go unanswered. We send emails that that aren’t responded to and yet somehow we hope that eventually, they’ll grant us an appointment, and hear us out! Meanwhile . . . We have quotas. We have bills to pay and … continue reading »

My Best Cold Calling Tip

Posted March 24, 2016

Earlier today, I posted the following . . . Your “connections” are more valuable once you move them off your computer screen and into real time. Too many times we forget that while we keep them nestled away, on screen and if we’re being completely honest, usually without interaction. There’s a simple cure that I’ve … continue reading »

40 Ways To Hunt For Business More Creatively

Posted September 3, 2014

You know, I could be way out of line in this assumption but prospects need creative solutions to the challenges they face in their world. More specifically they need your creativity. Million dollar question coming atcha in 3,2,1 . . . Do you demonstrate your creativity? I took the liberty of putting together 40 ways … continue reading »

You Are Forgotten The Moment They Hang Up

Posted May 30, 2014

So there you are, with phone in hand, calling potential customers. The theme from Indiana Jones starts playing as you dodge assistants, voice mails, Caller ID, people hanging up on you, people telling you “not interested” without ever hearing what you do and then . . . You actually get through to someone! They listen … continue reading »

5 Ridiculously Simple Ways To Improve Your Phone Skills

Posted May 5, 2014

When was the last time you took a real hard look at your new account acquisition activities? If you’re like most sales reps, you might be doing the same things, over and over again out of habit. Here are 5 very simple things for you to do that can help increase your success. Take a … continue reading »

Want More Appointments? Look To Your Network!

Posted April 18, 2014

Yesterday, I offered a free 17 page report on how you can generate more appointments. Needless to say my site experienced mucho downloads but then my psychic abilities kicked in! I have this feeling that some of you had intentions of downloading it and then another bright shiny object caught your attention. Some of you … continue reading »

A Really Simple Way To Generate More Phone Appointments

Posted April 16, 2014

It’s been a really long time since I gave anything substantial away on this site so I figured “What the heck. why not create a free 17 page report for everyone.” My average client generates 5-7 appointments using the step by step method I’ve detailed in this report. I personally average 10-15 and have grown … continue reading »

7 Ways To Condition Someone To Disregard Your Phone Call

Posted March 12, 2014

My phone rang at precisely 9:45 am on Tuesday, much as it had for the last 11 Tuesdays. The caller ID confirmed my feeling that it was the same dude, same message, but in his defense, it was a different Tuesday. I let it go into voice mail and prepared myself for the second wave … continue reading »

3 Ways To Get Noticed By Your Prospects

Posted April 13, 2013

Podcast Powered By Podbean Download this episode (right click and save) You and I both know that your prospects are busier and more distracted than ever but knowing that doesn’t mean that they will suddenly take notice of you! If you’re like many other sales reps, your primary weapon is the phone but calling over … continue reading »

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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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