Paul Castain's Blog

Keeping Your Prospect’s Attention Between Meetings

Posted October 31, 2019

The problem with many sales reps is that they quickly blend in by saying and doing the same things as everyone else!

Then they act surprised when a deal takes longer to close and when;

Prospects tell them “No thanks” or worse yet;

Go silent on them and stop returning calls.

Here are two ways, to remove yourself from the ranks of the easily disregarded;

1) Revisit the messaging you typically embrace. If your messaging always reeks of “Checking in” “Following up” “Circling back”, you’re sounding like everyone else and;

Quite possibly conditioning your prospect NOT to take your call, return your call, open your email, respond to your email.

In other words;

You’re conditioning your prospect to ignore you!

Some things to consider;

Send a resource.

Use my “recap” tactic.

Introduce them to someone they should know.

Use my “homework” tactic.

Provide “evidence” to solidify your selling points and to reduce doubt, skepticism, objections. Think facts, samples, studies, examples, testimonials, etc.

Call with a question.

Call with an idea.

Use creativity to reinforce your value proposition.

Use these video ideas.

2) Look at the forms of outreach you typically use. If you’re like most sales reps, you’re clinging way too much to the phone and email. Nothing wrong with those venues but;

If you’re conveying the same, tired and low value message;

Via the same form of outreach;

You really HAVEN’T done anything to stand out!

This is all part of nurturing prospects into clients and that’s what we’re going to be discussing during our webinar on November 7th, at 11:30 am EST.

Here’s what you’ll gain by joining us;

  • The 3 Items To Send IMMEDIATELY Once You Set An Appointment (Besides the calendar invite).
  • How To Create An Early Warning System So You Know When Your Prospect Has Urgency Or Has Lost Interest.
  • 1 Powerful Tactic To Use When Things Get Competitive.
  • 3 Non-Negotiable Action Items You MUST Do After Each Prospect Meeting!
  • The 3 Most Important Things To Reinforce Between Meetings.
  • How To Give Your Prospect A “Gentle Nudge” Without Being Pushy!
  • 5 Action Items To Do When You Think You’ve Been Ghosted. I’m Going To Include 2 Templates That Work Like A Charm.
  • A 10 Point Communication Plan (With Templates) To Help You Stay “Top of Mind” and Gently Guide Your Contact From Prospect To Client.

When?

Thursday, November 7th, at 11:30 am EST. Can’t make it? Sign up anyway and I’ll send you the webinar replay and all the resources listed below.

What’s Included?

(1) 60-75 Minute Webinar

Webinar Replay

10 Nurturing Email Templates

Bonus PDF With A Communication Plan To Take Your Contact From Prospect To Client

How Much?

$99

Please click HERE to reserve your spot!

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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