The average decision maker is inundated with sales messaging and to them; We all sound alike! The most important thing you and I can do when we prospect, is to keep the “courtship” interesting enough; So that our potential client continues to take our calls and open our emails. Here are 3 things that will … continue reading »
Imagine, if you will, being a decision maker. Think about all the things you would be responsible for and then imagine the amount of interruptions you would face in any given day. Then continue to imagine, a phone call (one of many that day) interrupting what you were doing. How quickly would you make a judgment, as … continue reading »
There’s something rather timely happening this Thursday, April 19th, at 11:30 am EST! It’s our 50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging webinar I don’t want you to miss out! And I’m also going to be sharing several (as in 10) templates to help you with your cold calls, voicemails and emails. … continue reading »
I’ve never been a fan of phone scripts. While I understand the need in terms of delivering the right message, preparedness etc, they usually sound like a script to the poor bastard at the other end of the phone. Also, since they’re often written in “marketing speak” and at a minimum, NOT in each individual sales … continue reading »
I received an email that immediately grabbed my attention and then lost me; Just as fast! The email had a a subject line that was simply “Paul – Question for you” but; The preview text (the text that gives us the first few characters) revealed that it was in fact a pitch. Nothing wrong with … continue reading »
You bore potential clients when you . . . Keep saying the same things, over and over again, via the same form of outreach (you know like always calling or always emailing) Want to bore them even more? Keep saying the same things, via the same form of outreach, with the same tired tactics; You know, … continue reading »
Do you think that to a buyer, most sales people sound the same? That’s because most sales messaging centers around one flavor, and one flavor only; “I WANT TO SELL YOU SOMETHING” And don’t get me wrong, I think it’s important that buyers know that we’re not looking for a bunch of buddies who never … continue reading »
A brilliant tactic was used against Mark Zuckerberg during his testimony yesterday. Sen. Dick Durbin asked Zuckerberg, “Would you be comfortable sharing with us the name of the hotel you stayed in last night?” “Um” long pause “No.” The whole place erupted with laughter over his hesitancy to answer the question but; Durbin didn’t stop … continue reading »
What we say and how we say it in sales can make or break our ability to; Get in front of deals and get those deals across the finish line! I have two resources to help. Resource #1: Click the audio player below for a good 9-10 ideas! Download this episode (right click and save) … continue reading »
When it comes to describing all those bells, whistles and the things that make your widget different; Context is the vehicle that can really drive the point home! There are two flavors to this “context” thing; Reduce To The Ridiculous Expand To The Extreme Reduce To The Ridiculous has been around for a while and quite … continue reading »
I look forward to hearing from you!
Website Design by VanHove Design
