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Imagine consuming 100,000 words of content, each and every day! Now stop imagining it because; The average person consumes over 100,000 words (34 gigabytes) daily according to the University of California, San Diego (pronounced San Deaago if you’re an Anchorman fan) Here’s a visual to help you imagine what this looks like; Go to your … continue reading »

With the average open rate for sales emails at 21%, the subject line is clearly our first line of defense. Here are 3 things you should avoid in your subject line; Putting an “RE” or “FWD” In The Subject Line: Sales is built on trust!  I’m going to go out on a limb and say that … continue reading »

I came across an interesting cold email template that I wanted to share with you. I’d like for you to read it and then I’ll share what I like about it. Hi (Name), Did you have a chance to check out the info I sent you last week? I know, you’re probably thinking But we … continue reading »

There’s something really important that you need to understand about the way we read emails; We tend to scroll through them quickly, and; That can be bad for us in sales because the recipient might miss the compelling words and phrases that could cinch the deal! This is why you should use “speed bumps” in … continue reading »

A few months ago I received an email with a simple, but yet brilliant subject line; “Nice to meet you Paul” The subject line was warm, inviting, and most of all; It made me want to open the email. Here’s where the tactic took a terrible turn; They continued sending the same email, with the … continue reading »

I’ve never been a fan of those emails where you basically say “this is the last email I’m going to send”, commonly known as  “breakup” emails. Why? Several reasons; They limit your options. Why would you close the door and cut off the ability to contact them again? In many cases, you’re giving up too … continue reading »

Whenever I begin working with a new consulting client, I ask them to tell me about their efforts to sell companies, right in their backyard. The majority of these companies not only forget about their neighbors; They’ve created a scenario where their neighbors have forgotten about them too! And that’s a shame because . . . For … continue reading »

Want To Maximize Your Prospecting Results? Don’t rely on just one form of outreach!   That’s why I’ve put together a resource that combines;   Cold Calling, Cold Email, and LinkedIn tactics into a special download! Oh, and just for sh*ts and giggles; Included lots of extras! Here’s what you’ll gain access to;   Session … continue reading »

How can you possibly get a decision maker’s attention and gain control within the first few seconds of a cold call; Without being a jerk? Simple, you ask a question, and; Not just any question, you ask a FRAMING Question. Before I get into the details it’s important that you realize something; It doesn’t matter if … continue reading »

Question: What typically happens after we connect with someone on LinkedIn? Answer: Absolutely NOTHING! Seriously, NOTHING! A typical LinkedIn flight plan goes something like this; Send an invite or get sent an invite The invite is accepted Dead air, then; More dead air, followed by; NOTHING! The easy thing to do would be to blame LinkedIn … continue reading »