Deadline TODAY (Important, Please Read ASAP)

Posted January 11, 2019

Wanted to send you a quick reminder because there’s a deadline involved and I didn’t want you to miss out. Registration for our Rock Star Academy Program ends today at 5:00 pm EST. As I mentioned in yesterday’s blog post, I’m only doing a few public courses/webinars this year so; If you’d like to join one … continue reading »

Are You Asking Cliched Sales Questions?

Posted January 11, 2019

Imagine being a decision maker who meets with sales reps on a regular basis. I bet it wouldn’t take long for just about EVERY rep to sound the same and; I bet you’d hear and endless assortment of cliched questions! Classics like . . . “What keeps you up at night? “On a scale from … continue reading »

A Big Change I Wanted To Tell You About

Posted January 10, 2019

For the last 10 years I’ve created over 3,000 blog posts, 245 podcasts, and heaven knows how much content on social media. In addition, I’ve offered a new public webinar every 2 weeks since 2016. I’ve done it all myself WITHOUT the help of an assistant, an internal staff, or outsourcing it. As you can … continue reading »

If You Want In, You Better Act Fast!

Posted January 9, 2019

Unfortunately we’re going to have to pull the plug shortly on registration for our Rock Star Academy Program. We need to do this to ensure that everyone in the program can get the individualized attention they deserve. Even though the program is prerecorded there are assignments, email access to me to answer questions, bounce course … continue reading »

Breathing Some Fresh Air (And Excitement) Into Your Sales Cycle

Posted January 9, 2019

Just out of curiosity . . . Are you doing the same things you did last year with regard to; Getting in front of new opportunities and closing those opportunities? Maybe its time for a change? Maybe its time to try something different? Maybe its time for something that’s new and exciting and that will … continue reading »

How To Love Hunting For New Business

Posted January 8, 2019

I’m going to say something that no sales trainer in their right mind would confess to; I’ve never loved cold calling! In fact, I’ll go a step further, and tell you that there were times in my career where I avoided prospecting altogether, because I hated cold calling! Isn’t it funny how we avoid things … continue reading »

Why Most Sales Reps Only Use Phone and Email To Prospect

Posted January 7, 2019

Why do most sales reps only use phone and email when they prospect? Some would say it’s because those platforms work but I’m here to tell you that you can easily say that about other things like LinkedIn, traditional networking, snail mail, referrals and warm intros, drop ins, etc. Most sales reps will only use … continue reading »

What’s THE Best Channel To Use For Prospecting?

Posted January 6, 2019

What’s THE best channel to use for prospecting? Is it the phone? Is it email? LinkedIn? In this week’s episode of The Sales Playbook Podcast we dive headfirst into that argument! Right click HERE to download this episode. A BETTER Way To Prospect, Take Control, and Close MORE We are just days away from the … continue reading »

Sales Reps, Are You Making This Snail Mail Mistake?

Posted January 5, 2019

Most sales reps think of snail mail for one thing, and one thing only; “Thank you” cards/notes! While I can’t disagree with the importance of sending a “Thank you” card, we’re neglecting several other ways we can (and should) be using snail mail to complement our other sales efforts. I designed 13 questions to really … continue reading »

Paul Castain
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