How To Build An Effective Prospecting Cadence

Posted October 23, 2018

The problem with most reps, is that they typically decide on what they’re going to say, as they are either reaching for the phone, or reaching for their keyboard. And before you think I’m this judgmental ass, please know, that for years, I did the same thing too! Please read on . . . So … continue reading »

How To Find Prospects Who Have A Much Greater Sense Of Urgency

Posted October 22, 2018

With only a handful of weeks left in 2018, we need to get in front of prospects with a strong sense of urgency. But can you really find these types? The good news is that we actually can when we find “Trigger Events” A “trigger event” is something that’s going on in your potential client’s … continue reading »

3 Prospecting Tactics You’re Probably Missing

Posted October 22, 2018

Whenever I mention mailing something out to a potential client, most sales people automatically think its a topic better suited for the marketing department. I disagree! Let marketing handle the 50,000 piece campaign marketing the company, your job is to market yourself (and the company) one potential client at a time. Here are 3 things … continue reading »

The Art Of Selling In Your Backyard!

Posted October 19, 2018

Whenever I begin working with a new consulting client, I ask them to tell me about their efforts to sell companies, right in their backyard. The majority of these companies not only forget about their neighbors; They’ve created a scenario where their neighbors have forgotten about them too! And that’s a shame because . . . For … continue reading »

Fourth Quarter Prospecting Tactics

Posted October 18, 2018

The fourth quarter poses some serious challenges for us sales folk! Like . . .  The loss of time due to holidays and this crazy habit people have of milking a holiday way too long but; The fourth quarter also offers some great opportunities to change up our sales messaging. Want to know how? Join … continue reading »

Mastering The First Few Seconds Of A Cold Call

Posted October 17, 2018

Imagine, if you will, being a decision maker. Think about all the things you would be responsible for and then imagine; The amount of interruptions you would face in any given day! Now continue to imagine, a phone call (one of many that day) interrupting what you were doing. How quickly would you make a judgment, as … continue reading »

The Hidden Opportunity That’s Buried In The Fourth Quarter

Posted October 13, 2018

As challenging as the fourth quarter can be for us sales folk; I believe there’s a hidden opportunity that simply DOESN’T exist in Q1-Q3! In this week’s episode of The Sales Playbook Podcast, I share several ways for you actually LEVERAGE the fourth quarter instead of; Being challenged by it! Subscribe to the podcast on … continue reading »

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2026 Castain Training Systems
All rights reserved.

Website Design by VanHove Design