How To Create A Kick-Ass Prospecting Cadence

Posted January 29, 2020

I created 3 prospecting cadences from start to finish, with tactics, scripts, and the templates already done for you! I’ll be sending those resources out to everyone who signs up for my webinar on February 13th. Here’s what you’ll learn by joining us; 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences … continue reading »

Why Decision Makers Are Disregarding Your Prospecting Efforts?

Posted January 29, 2020

As much as you send a ton of emails, make a ton of calls, etc, you have to acknowledge, that the people you’re trying to sell to, receive a lot too! Here are a few reasons why you aren’t capturing their attention; You Lead With Statements About Your Company Instead Of Things About The Recipient! … continue reading »

This Prospecting Mistake Will Limit Your Results!

Posted January 28, 2020

Whenever I train groups of sales people, I ask a simple question. “How do you typically approach a potential client?“ The responses include things like; “I prefer the phone.” “I prefer email.” “I prefer LinkedIn” Etc, etc. The problem with those responses lies in the; “I prefer” part because; YOUR POTENTIAL CLIENT DOESN’T CARE ABOUT WHAT … continue reading »

Your Prospecting Cadence Needs A Little Love!

Posted January 28, 2020

When it comes to your prospecting cadence, how would you grade yourself on the following; Your Message? The Venue (s) That You Use (Phone, Email, Snail Mail, Text, Drop In, Drop Off, Warm Intro From Mutual Contact, LinkedIn, Etc)? Spacing Between Attempts To Contact Your “Suspect”? How Many Overall Attempts You Make? Duration Of Your … continue reading »

How To Have A Sales Team Meeting That DOESN’T Suck!

Posted January 27, 2020

Truth be told, most sales meetings SUCK! They are a complete waste of the sales rep’s time because; Too much time is spent reviewing each rep’s projections, pipeline, administrative sh*t, etc. Things are discussed that would have been better suited for an email and; Too much time is spent teetering between motivational “rah rah”,  and … continue reading »

Getting Pigeonholed By Your Clients Sucks!

Posted January 26, 2020

Have you ever been pigeonholed by a client? We become “pigeonholed” whenever a client labels us the person they go to for one thing but meanwhile we offer many other things they’re buying from someone else. The reasons for this can vary but more often than not, it’s a simple awareness thing. This can present … continue reading »

When Prospects Suddenly Lose Interest

Posted January 26, 2020

We’ve all had it happen where we have a super excited prospect and then; Suddenly they start stalling, making excuses, change their mind, and even; Ghost us! In this week’s episode of The Sales Playbook Podcast we talk about Prospects, The “Red Bull” Effect, and most importantly; Several actionable tips to help you overcome this … continue reading »

Stop Consuming And Start DOING!

Posted January 26, 2020

Fess up . . . When you come across a really good idea in a blog, in a video, a podcast, on LinkedIn, or perhaps the “interwebs”; Do you make a “mental note” to actually do it? Do you just favorite the post? Screen shot it perhaps? That’s great, but; Are you just consuming this … continue reading »

Some FREE Resources To Jolt Your Sales Efforts!

Posted January 25, 2020

I shared some really bad news earlier this week regarding the goals you set for this year and how 92% of us WON’T achieve them! Thought I’d send along some FREE resources to help! To download my FREE Success Kit, click HERE. To get instant access to over 300 FREE sales lessons, click HERE. To … continue reading »

How To Kick Your Competitor’s Ass This Year!

Posted January 25, 2020

Want to kick your competitor’s ass this year? It’s actually quite simple; Play from a different playbook! “Different” as in not the same one your competitor uses! Whether you’re sending an email, picking up a phone, leveraging LinkedIn, snail mail, etc. Play from a different playbook! When you work your opportunities; Play from a different … continue reading »

Paul Castain
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