A BETTER Way To Cold Call

Posted March 8, 2019

Could It Actually Be Possible… That The Phone Is STILL An Effective Tool, When Study After Study Has Pronounced The Cold Call Dead? The Answer Is An All Caps “HECK YES!” What those studies typically fail to tell us, is that many of the people surveyed, either weren’t trained, or were trained with antiquated techniques. Just a … continue reading »

How Sales Reps Can Leave A More Compelling Voicemail Message

Posted March 6, 2019

How do you leave a BETTER voicemail message? Exactly the same way you deliver a more compelling message, when you get someone “live” on the other end of the phone, and . . . It’s also the same way you craft a more compelling email message, and write a better note that you send off in the mail; … continue reading »

A Routine Sales “Maintenance” Plan

Posted March 3, 2019

Once you bring your car to the shop for a tune-up and oil change, will that be the last time you EVER have to do it? Of course not, in fact, there are always “routine maintenance” items that need to be tended to. It’s the same thing with the little things you need to do … continue reading »

What EVERY Sales Rep Should Do At The Start Of Each Month

Posted March 1, 2019

Sometimes we’re running so fast, that we don’t take the time to look at our performance, specifically; What we did well, and what we could have done better! There’s a simple exercise I have my coaching clients do at the start of each month. It can be completed in less than 15 minutes and; It … continue reading »

An Annoying Cold Calling Tactic You Should Avoid

Posted February 28, 2019

You call a potential client and it goes to voicemail. What do you do? Don’t “double tap” them! A “double tap” is when you call, it goes into voicemail, and then you immediately call back. “Experts” will tell you that you dramatically increase your connect rate but, I’m here to tell you that; You dramatically … continue reading »

The Aggregation Of Marginal Gains

Posted February 24, 2019

So many times in sales we look for THE big answer; You know, that ONE thing that will be a game changer! The challenge with this mindset is that we often DON’T find it and; We miss a lot of tiny answers along the way. Tiny answers that typically dwarf that BIG answer! In this … continue reading »

Getting Disregarded (and Deleted) Sucks!

Posted February 22, 2019

You call a potential client and it goes to voicemail. You leave a voicemail and NOTHING. You email a potential client and . . . NOTHING! You try desperately to get in front of decision makers and they WON’T give you the time of day. The only thing worse is when it’s a prospect blowing … continue reading »

33 Ways To Keep In Touch WITHOUT Calling To “Check In”

Posted February 21, 2019

One of the most used and abused lines in sales is the old “Calling to check in” thing. In your defense, you’re trying to stay in touch, but; By the same token you’re sounding like everyone else! I decided to put together a FREE, 10 page workbook, to help you stay in touch and; Stand … continue reading »

This Is Really Worth Repeating

Posted February 20, 2019

The other day, I shared my thoughts on the importance of REPETITION during your sales cycle. Did you download the FREE lesson? Either way, I’m going to repeat that sermon today, because quite frankly, your follow up probably DOESN’T it! Click on the handy/dandy player below and enjoy this FREE audio lesson and; Please don’t … continue reading »

Paul Castain
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