Why Decision Makers Are Bored And Unimpressed With Your Cold Email

Posted December 15, 2018

As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more! Here are a few reasons why you aren’t capturing their attention; Your Emails Lead With Statements About Your Company Instead Of Things About The Recipient! The two most critical points … continue reading »

So Many Of Us Send Cold Emails But . . .

Posted December 14, 2018

So many of us send cold emails but; Fail to differentiate from the TONS of other cold emails decision makers receive! We sound the same. Typically follow the same cadence and; As a result we’re disregarded and deleted and yet; Somehow, we think that just sending more emails fixes things. You know, the old “Sales … continue reading »

Why Size Matters When It Comes To Cold Emails

Posted December 12, 2018

We’re living in a world with WAY too much noise! Your email will be one of 121 emails (on average) the recipient will engage in per day. So what do you do when you get a shitton of emails? You do a really quick “at a glance” once over! One of the first things the … continue reading »

100,000 DAILY Reasons Why Your Cold Emails Get Disregarded and DELETED!

Posted December 11, 2018

IMAGINE CONSUMING 100,000 WORDS EACH DAY! Now stop imagining it because; The average person consumes over 100,000 words (34 gigabytes) daily according to University of California, San Diego (pronounced San Deaago if you’re an Anchorman fan) Here’s a visual to help you imagine what this looks like. . . Go to your book shelf and grab … continue reading »

79% Of Our Cold Emails Aren’t Even Read and Here’s Why!

Posted December 10, 2018

Wouldn’t it be nice if MORE of our potential clients responded to our emails? Perhaps they would IF they actually read the email in the first place! According to data released by both Constant Contact and MailChimp, the average open rate is only about 21%. I have a theory as to WHY . . .  … continue reading »

Please Say It Isn’t So . . .

Posted December 9, 2018

There’s no possible way this can true and please say it isn’t so! I’m sitting here completely beside myself, over the possibility that YOU haven’t invested in yourself, and signed up for our 2019 Rock Star Academy Program . . . EARLY REGISTRATION DISCOUNT! I mean, how could you possibly be alright with potential clients … continue reading »

“Your Customers Can Not Be Depended On Anymore!”

Posted December 9, 2018

That’s a bit of a shocking statement but happens to be true! In this week’s episode of The Sales Playbook Podcast we’ll talk about the context of that statement, why it happens to be true and what you can do about it! Right click this link to download this episode. Early Registration For Our 2019 … continue reading »

Close More Deals, Make More Money, and Save More!

Posted December 9, 2018

I’m guessing you wouldn’t say “No thanks!” if I asked you if you wanted to SELL MORE in 2019. I’m also going to guess that you wouldn’t be opposed to a fatter commission check? And if you’re like me, you probably DON’T like to pay full price on something when there’s a BETTER deal to … continue reading »

Paul Castain
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