THE Absolute BEST Cold Calling Tip!

Posted February 11, 2015

I’m hoping the title of this post got your attention and to be totally honest, I’m counting on it. I’m counting on it to illustrate a really sad point. Any time I put up a post on cold calling you guys pounce on it like a lion taking down a gazelle! God forbid I put … continue reading »

5 Reasons Why Referrals Are So Important!

Posted February 11, 2015

  Sometimes we get so used to hearing something that the familiarity of the message keeps us away from the importance of the overall message. Like asking for referrals. If I were to ask you “Why should sales reps ask for referrals?” After seriously considering giving me a sobriety test, I’m guessing you’d say “Because … continue reading »

Have You Started Yet?

Posted February 10, 2015

Today, I did the unthinkable and scheduled time to go to the gym, It’s been a year and a half and 25 extra pounds since the last time, but I put it on the schedule any way. Earlier this year, I decided to set aside money, each week for a guitar I want for my … continue reading »

A Ridiculous Thought About Cold Calling

Posted February 9, 2015

Most sales people would rather call a business, cold, than ask a client for a referral! Think about that one for a minute! Most sales reps would rather call a business, cold than ask a client for a referral! Here’s What A Group Of Sales Reps Shared With Me Recently I asked a group of … continue reading »

Two Typical (And Boring) Sales Messages

Posted February 5, 2015

Whether you go back through your sent messages or you tape your end of your phone calls,you’ll probably hear 2 very typical messages. “I want to sell you something” “I’d like to make an appointment with you so I can sell you something” Actually, there’s probably 3 if we count “I’m calling to check in” … continue reading »

How To Win When You're The Underdog

Posted February 3, 2015

I passed an interesting billboard the other day that really made me think about what to do when you’re the small company in a sea of giants. The billboard was for a restaurant and the headline read . . . “Under A Billion Served!” Quite frankly, I thought it was downright brilliant because they worked … continue reading »

How Transparent Do We Really Need To Be With Our Pricing?

Posted January 29, 2015

  About a month or two ago, I received an interesting email from the President of a company where I use the free version of their service. They also have a paid version of their service for only $10 a month. The President began the email by acknowledging their ongoing dedication to being transparent and … continue reading »

Rest In Peace!

Posted January 28, 2015

2015 is only a few weeks old and sadly, I need to deliver some bad news to you today. I’ve never been good at delivering bad news so forgive me if I don’t deliver it with the sensitivity it deserves. Today, we are mourning the loss (for many of you) of the goals and dreams … continue reading »

Paul Castain
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