Your Perception Vs Your Prospect's Reality

Posted October 6, 2014

We’d all like to believe, that in a noisy world, we come across this way to our potential customers. When in reality, they’re too busy seeing this . . . You could yell louder so you’re heard but everybody does that! You could yell more often but everyone does that too. How about creating a … continue reading »

Don't Wait For Your Company To Write You Your Check

Posted October 6, 2014

It was a very big day for me  because I had signed the largest check I’ve ever written in my life. With that comes some good news and some bad news. The good news is that the check was written to me and for me. The bad news is that I don’t have the funds … continue reading »

A Simple Plan For A Better Weekend

Posted October 4, 2014

Our weekends are precious and in limited supply. So wherever you are this weekend . . . BE THERE! Enjoy your family, your friends and that special someone. Get your face out of your damn phone and stop telling everyone on Facebook what you’re doing and actually do it. I’m all for working hard but … continue reading »

Your Prospects Will Be Shutting Down For The Holidays Soon

Posted October 3, 2014

I was in a store yesterday and they actually had the audacity to play a Christmas song in October! It made me angry because it made me start counting how many paychecks I have until Christmas earlier than I did last year! It also reminded me of the mental sabbatical many of our prospects will … continue reading »

Want To Get Better At Your Profession? Well There's An App For That!

Posted October 2, 2014

We just created The Sales Playbook Podcast app for your smartphone and that means, you can now have full access to ALL 100+ free audio sales lessons and all you have to do is click here from your smartphone! Oh, and you’ll also have access to special “insider’s information” that I won’t be sharing here! You’re welcome 

It's Not Your Fault The Email You're About To Send Sucks

Posted September 29, 2014

Sadly, 60-80% of prospecting emails are never even opened let alone responded to! We lose them at the subject line by either using words that scream “SALES PITCH!” or words that send your email to the spam folder. If we make it past the first checkpoint, we typically lose their attention at “Hello”. Why? Because … continue reading »

Is Friday REALLY A Good Day To Call Prospects?

Posted September 26, 2014

There are way too many over analyzers in our profession these days. People who look at different days of the week and compare results with other days of the week and the best part of it all is that so many of the reports you see tell you something different. Here’s what I look at … continue reading »

If You Only Knew What Happens To Your Prospect

Posted September 25, 2014

Everyday . . . A new business is born that requires your product or service A business wants to grow and they need your help A sales rep goes M.I.A. leaving an orphaned account for the taking A business moves into your area finding it easier to deal with a local company A new buyer … continue reading »

The Thing That Keeps YOU From Succeeding

Posted September 23, 2014

Whenever I ask the question “What are the qualities of a rock star (sales rep, sales leader, business owner), the quality that seems to trump all others is “They execute!” Do you? I mean, do you have lots of great ideas but they stay in your head? Do you have action items but they remain in … continue reading »

Paul Castain
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