Are You Conditioning Prospects To Blow Off Your Call?

Posted November 17, 2014

When you break it down, most sales people call a potential client with 2 types of messages. 1) “I want to sell you something” 2) “I want to set an appointment with you (so I can sell you something)” Do that enough times and you create a really bad “Pavlovian” relationship! You’ll call and they’ll … continue reading »

The 3 Important "States" You Need To Access Regularly!

Posted November 15, 2014

If you’ve been following my blog for a while, you know that I’m a big advocate of the use of music to help you access peak performance states! There are 3 key states that I’d like for you to think about: 1)    Your “Go Get ‘Em” State: This is that state you access when its game … continue reading »

How And Why I'm Sacrificing NOW!

Posted November 15, 2014

I began to think about year end and the inevitable “mental sabbatical” buyers would be taking back in July! As good as business has been for me at Castain Training Systems, I knew things would still slow down dramatically but; I also knew that I didn’t have to sit back and be passive about it! … continue reading »

Another Sales Manager Just Laid Down The Law!

Posted November 14, 2014

I just heard from yet another sales leader who is fed up with something that’s been happening in select bullpens around the world. It’s called “The Friday Wind Down” and quite frankly, it’s a silent killer of sales teams! There are many people, who mentally check out on Fridays. Some totally check out, others partially. … continue reading »

Damn Good Isn't GREAT Enough!

Posted November 14, 2014

The Problem with “Damn Good” is that it might mislead you into thinking you don’t need to get better. The Problem with “Damn Good” is that our focus usually shifts to the things that need polishing, which is quite cool actually, until . . . The item that once needed polishing reaches “Damn Good” status … continue reading »

You're Losing Business For A Really Silly Reason

Posted November 13, 2014

You have potential clients who won’t do business with you and when you hear why, it’s going to offend you! It’s not because you suck or your company sucks! It’s not even because your competitors are better . . . It’s because your competitor “shows up” more than you do! They pick up the phone … continue reading »

The Message You're Sending To Your Prospects

Posted November 13, 2014

In a recent session of our online sales program, we discussed the important of the message we send to our prospects. It doesn’t matter if you’re calling, emailing, sending something in the mail etc, you do know that you can’t keep sending a message that’s either driving at an appointment or for them to buy,right? … continue reading »

Most Cold Calls SUCK!

Posted November 12, 2014

Next to emails, the phone is easily the noisiest channel when it comes to reaching out to a potential client! And since they are overwhelmed with the high volume of calls . . . They have assistants filtering them Voicemails stopping them and if you’re lucky enough to get through . . . You’re dealing … continue reading »

Do This With Your Potential Clients NOW!

Posted November 11, 2014

For many of us, business will come to a grinding halt in a few short weeks. Many prospects and clients will begin their “mental sabbatical” and start with the “Call me back after the holidays” thing and sadly, many reps will use this as their excuse to mentally wind down too. And don’t get me … continue reading »

Picking Up The Pace BEFORE Year End

Posted November 11, 2014

At the beginning of the year, I mentioned that we would literally blink and we’d fast forward to year end. Doesn’t take a fortune teller or some kind of sorcerer to make that statement, just someone who respects how quickly life zips on by. The ideal thing would have been for you to not only … continue reading »

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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