The Hypocrisy Of The “Social” Media Expert

Posted October 5, 2011

There are an awful lot of “Social” Media experts out there but many (certainly not all) miss the point entirely. They miss the “Social” part completely. They broadcast but they do not interact with their audience. Their audience “@” messages them on Twitter but they do not respond. They have followers . . . but … continue reading »

Repetition Is The Mother Of Brand!

Posted October 4, 2011

You and I are never judged once . . . we are judged continually and in several different ways. How We Look How We Act What We Say How We Say It Where We Say With Whom We Say It It doesn’t stop there . . . If people are continually judging us then it … continue reading »

The Finality Of Failure . . .

Posted October 4, 2011

The Finality Of Failure . . . Is a career limiting misunderstanding. There is no finality to failure. Failure often gives us a needed tap on the shoulder  and . . . Failure can present a path that previously flew under our radar Failure often serves up lessons that prove more valuable in the long … continue reading »

Do You Punish Your Clients?

Posted October 2, 2011

A few months ago, my wife and I ditched our cable service. I could bore you with all the individual reasons but it really came down to the fact that we felt like we were being overcharged and not listened to. Sound familiar? Approximately 90 days after we left they sent in the “We want … continue reading »

The Law Of "The Good Thing"

Posted September 29, 2011

There’s an old sales axiom that states “The best time to make a sale is right after you made a sale” Why? Because you’re feeling like you could rip freakin bumpers off of cars and You aren’t walking after you make a sale . . . You’re flying! And that’s when your body armor is … continue reading »

You Pay "The Price" Either Way!

Posted September 28, 2011

One of the highest compliments I get on this website comes in the form of one of my readers recommending my training services to their boss. In an ideal world, I’d get a thumbs up every time but you and I know life doesn’t work that way. One of the most troubling rejections I get … continue reading »

10 Remedies For A Bad Day

Posted September 28, 2011

1)   Give The Matter The Attention It Deserves. Whenever nonsense shows its face in my life I won’t spend time thinking about it or dwelling on it . . . I simply move on. Granted there are some things that you can’t dismiss and that’s where items 2-10 will come in handy! 2)   Try To … continue reading »

It Takes Seconds But People Miss It

Posted September 28, 2011

Things are going way too fast these days and as a result, we miss little things and that’s really quite unacceptable. Some examples . . . We send an email to someone and in our attempt to keep it brief, we fail to use the recipient’s name . . . They have a name . … continue reading »

The Anonymous Prospect

Posted September 27, 2011

A few weeks back, I did a podcast detailing the changes in the sales landscape. One of the things that I mentioned is how prospects now like to begin (or continue) part of their information gathering anonymously meaning . . . First the obvious (Duh Paul) part: They will visit our websites Check product/service review … continue reading »

Paul Castain
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